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Edition No 2

Anyone for tennis?

An event in the sporting calendar that signifies that summer is here, and is enjoyed by many (not just tennis enthusiasts), Wimbledon is upon us and ANON’s ready-to-drink non-alcoholic Pimms alternative, is available just in time!

Following the successful launch of our English Garden in May, we are delighted that our alcohol-free take on this classic summertime drink, is now – as of this week - available, ready mixed, in 250ml cans – a perfect addition to any picnic basket this summer!


Do get in touch for details of trade prices and we can have you Wimbledon and summer-ready in no time!

English Garden wins Bronze

You may remember reading in our last newsletter that we were planning on attending the Farm Shop and Deli show at the Birmingham NEC at the end of April? Well, it was a great event, filled with lots of opportunities and to top it off, our latest creation English Garden, only went and picked up a Bronze in the Product Awards in partnership with The Grocer. Thank you to everyone who popped by our stand to say hello…

Jubilee celebrations at Barnsley House…

We were absolutely delighted that one of our stockists, Michele, Florina and the team at Barnsley House Hotel & Spa in the Cotswolds, renowned for their world-famous gardens, chose to serve our English Garden as their welcome drink to guests dining with them over the Jubilee weekend - do get in touch if you have any events coming up this summer that you too would welcome our support.


Click on this link for more about Barnsley House ....

More Summer vibes

Our first creation, Bittersweet Aperitif that we launched just a year ago, continues to be a hit – designed for spritzing, mixing and negroni making it’s a non-alcoholic alternative to Aperol so get in touch if you haven’t yet tried it.

We’ll be there!

A great way to meet new people and mix with like-minded businesses, we are delighted to be partnering with The Alcohol Free Drinks Company, Club Soda and Wise Bartender at these great events and hope, if you are planning on going along, that you’ll pop by and say hello:



Non -alcoholic drinks

The Rise of Non-Alcoholic Drinks: A Trend Here to Stay

by Julian Ebbutt • 11 February 2025
The beverage industry has witnessed a remarkable shift in recent years as non-alcoholic drinks gain traction among consumers worldwide. This burgeoning trend shows no signs of slowing down, from sophisticated mocktails to alcohol-free versions of spirits and beers. But what drives this movement, and why is it likely to stay?

Why Gen Z is Growing Up Alcohol-Free: The Rise of Low and No-Alcoholic Brands

by Julian Ebbutt • 21 October 2024
Discover why Gen Z drinks less alcohol and how this shift drives the demand for low and non-alcoholic beverages. Learn about the cultural changes influencing healthier lifestyle choices and mindful drinking habits.

ANON Drinks Featured on ITV’s Love Your Weekend Christmas Special!

by Julian Ebbutt • 21 October 2024
We’re thrilled that ANON Drinks was proudly featured on ITV’s Love Your Weekend Christmas Special on Christmas Eve, December 24, 2023! Hosted by the beloved Alan Titchmarsh, the episode was packed with festive cheer, and our seasonal drink took centre stage.
Christmas Pudding from ANON Drinks

Alternative Excellence - Interview from The Hotel Magazine

by Julian Ebbutt • 17 September 2024
In this exclusive interview, we sit down with Julian Ebbutt, Managing Director at ANON Drinks, to learn more about their innovative range of non-alcoholic spirits and how they can enhance a hotel’s beverage offering. ANON Drinks is committed to providing high-quality, alcohol-free alternatives that allow customers to enjoy their favourite drinks without compromise.

The Perfect Alcohol-Free (or moderated) Wedding: Tips and Tricks

by Julian Ebbutt • 8 August 2024
Weddings are a time of celebration, love, and togetherness. While traditionally, alcohol has played a significant role in these celebrations, more couples are choosing to host alcohol-free weddings or at least offer great non alcoholic options.
How to Make Delicious Non-Alcoholic Classic Cocktails

How to Make Delicious Non-Alcoholic Classic Cocktails

by Julian Ebbutt • 23 July 2024
Non-alcoholic cocktails, or mocktails, are becoming increasingly popular as more people seek healthier or alcohol-free alternatives without sacrificing the pleasure of a well-made drink. These beverages provide all the flavours and experiences of their alcoholic counterparts, making them perfect for any occasion. In this article, we’ll explore how to make some delicious non-alcoholic classic cocktails that will impress your guests and satisfy your taste buds.

The best way to find your favourite non alcoholic spirits

by Julian Ebbutt • 2 April 2024
Drinks consumption has been undergoing a significant shift in recent times, with more people opting for non-alcoholic alternatives. Whether driven by health concerns, lifestyle choices, or simply a desire for variety, the market for non-alcoholic spirits has been rapidly expanding.

The Sober Revolution: Embracing the Trend of Alcohol-Free Spirits

by Julian Ebbutt • 7 August 2023
In a world where the pursuit of health and wellness has become a top priority, a new trend is emerging that challenges the traditional norms of socialising and indulging. The sober revolution is here, and it's shaking up the way we think about alcohol.

Why Alcohol Free/Non Alcoholic drinks are often as expensive as the alcoholic version

by Julian Ebbutt • 1 August 2023
In recent years, we've witnessed an exciting surge in popularity for alcohol-free (AF) beverages. However, a common question often arises – why do these drinks cost as much as, and sometimes even more than, their boozy equivalents? This question is understandable. After all, without the 'taxable' component, i.e., alcohol, shouldn't these drinks be cheaper?
Non Alcoholic Pimms

No & Low Alcohol Drinks are Taking Centre Stage

by Julian Ebbutt • 15 May 2023
Delving into the Appeal of Alcohol-Free Spirits and Mocktails for Today's Consumers, and Looking at The Feedback.
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